Freitag, 4. Januar 2008

Car Commercials in Europe

Germans have a weird way to advertise their cars. If you watch a movie on TV you’re likely to see at least one commercial for a German car. And here’s the weird thing about them: They all have the colours faded to an icy, metallic gray. Here's an example:


Have you noticed? The only ‘real’ colour was the rear lights of the car and the blue Europe-label on the number-plate. Everything else is held in different gray tones. The reason for this colour is: It looks very technical. Cars shouldn’t show emotions. They should put the viewer in a special mood. The commercial has the message: This car is the ultimate perfect machine. It has no flaw. It never fails.

The British seem to have a completely different approach to car commercials. Just look at this:


Poor pussy though... The SportKa is evil. It shows emotions. It has to. This is the British sense of humour. Wanna see another one?


Reminds me of a mouse-trap in some sense... But as we all know, birds are very intelligent. And sometimes they pay back all we did to them and then laugh.

1 Kommentar:

Unknown hat gesagt…

Oh man - I think I like the German commericial better because those British Commericials are just wrong!

But yes the one with the crows is always on our tv here...

We noticed pharmaceutical commericials are very different from US and Canada. One has to state what happens, the other can only show what happens.. ODD? very....